Friday, October 02, 2009

iSnack - apparently not!

The "Name Me" Vegemite/Cream Cheese spread combo was named "iSnack 2.0", ...but only for a few days. Apparently public outcry has prompted them to retreat with their tail between their legs and think again.
Personally (even though I did not like the product) I didn't think that the name was too bad an effort...a little bit web generation etc. . . .
My first reaction to the news of the withdrawal of the i Snack name was to think a certain fruit flavoured IT company had laid claim to prefixing any product with an 'i', but that hasn't been mentioned.
My guess is whatever name it gets now will be fairly staid and boring!
Prove me wrong Kraft.....

Cecil

3 comments:

kiso said...

You get to vote. Choose wisely this time, Australia!

Geoff said...

Just read a comment in the Sunday Telegraph that apparently Kraft registered the iSnack name in Hong Kong 2 weeks prior to the naming competition closing (with some other alternate names as well). The writer ( from The Punch website )claims "Geurilla" marketing.... that it was all a planned publicity stunt.... be interesting to see if the unquoted other names registered at that time feature in the current voting promotion mentioned by Kiso...

Geoff said...

... just found it:

http://www.thepunch.com.au/hot-topics/isnack2.0/

....the other names registered were Snackerific and Crackertime.