Still Waiting

I am still yet to see a jar of Cheesybite on the shelves at the supermarket. In fact today when I had a good look, I noted that not only are they still selling "iSnack 2.0" but they still have stock of "Name Me" !!!!
Do you think the whole "Cheesybite" thing was just a scam to make us buy more name me, isnack2.0 ???